Fanatics to Open Flagship at Centennial Yards in 2027

Fanatics plans a flagship store at Centennial Yards in downtown Atlanta. The 5,010-square-foot space faces Centennial Olympic Park Drive and State Farm Arena. Centennial Yards Company, a CIM Group entity, is developing the project. The store is expected to open in 2027.

The store is Fanatics' first entry into a mixed-use development and will stock year-round team merchandise, including the first Hawks apparel available at a year-round retail destination outside State Farm Arena.

It anchors a multiyear omnichannel partnership in which Fanatics takes over the Hawks' e-commerce operations and all retail touchpoints at State Farm Arena. The store sits within the 7.5-acre, 470,000-square-foot Centennial Yards Entertainment District, part of the 50-acre, $5 billion Centennial Yards megaproject. Gensler and SHAPE designed the district; all new buildings will be LEED-certified.

Other district tenants include Cosm, The Irish Exit, Shake Shack, Hotel Phoenix, and a 260-room Virgin Hotels property. The site is adjacent to State Farm Arena and Mercedes-Benz Stadium, near the GWCC/CNN Center MARTA station.

Correction, Oct. 21, 2026: An earlier version of this story said the store was under construction at 25 Centennial Olympic Park Drive with Gensler as architect. Fanatics announced the store in October for a 2027 opening; no street address or store architect has been disclosed.