375-Unit Mixed-Use Project Approved at 780-798 Ponce de Leon

Selig Enterprises won approval for a 375-unit, 14-story mixed-use redevelopment at 780-798 Ponce de Leon Ave NE, designed by Rule Joy Trammell + Rubio.

Rendering of Selig Enterprises' mixed-use redevelopment at 780-798 Ponce de Leon Ave NE, with Midtown skyline beyond
Rendering of Selig Enterprises' mixed-use redevelopment at 780-798 Ponce de Leon Ave NE, with Midtown skyline beyondRendering by RJTR; courtesy of Selig Enterprises

Selig Enterprises has received approval for a mixed-use redevelopment at 780-798 Ponce de Leon Ave NE in Poncey-Highland. Designed by Rule Joy Trammell + Rubio, the 14-story, 150-foot project will include 375 residential units, with 57 designated affordable. This is the project's first appearance in this newsletter, moving from proposed to approved status.

Street-level rendering of the landscaped plaza and residential towers at Selig's 798 Ponce de Leon redevelopment
Street-level rendering of the landscaped plaza and residential towers at Selig's 798 Ponce de Leon redevelopmentRendering by RJTR; courtesy of Selig Enterprises
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The project replaces existing structures with sidewalk-level retail, a greenspace buffer, and a full amenity package. The address was updated from 790-798 to 780-798 Ponce de Leon Ave NE to reflect the expanded site.

Rendering of the podium streetscape and public realm at the Selig Ponce de Leon mixed-use project
Rendering of the podium streetscape and public realm at the Selig Ponce de Leon mixed-use projectRendering by RJTR; courtesy of Selig Enterprises

The site sits along the Ponce de Leon corridor connecting Midtown to Decatur, with MARTA bus service on the avenue and proximity to the BeltLine Eastside Trail.

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Address
780-798 Ponce de Leon Ave NE, Atlanta, GA 30306
Units
375
Floors
14
Height
150 ft

The Project File tracks every fact, change, company, and article we have on this development — approved as of our latest research.